why corporate america needs a creative mckinseylike consulting company :: Influxinsights
Roger Martin, Dean of Rotman School of Management, makes a good point in his latest book about design thinking, that MBA's armed with calculators are hardly the kind of people who are doing to develop your next innovative product.
He's a strong proponent of Design Thinking, predictably this is where IDEO is at as well. What Martin suggests is the need for a new consulting entity that combines creative firepower with analytical smarts, a kind of best-in-breed creative shop that also offers McKinseylike business strategy. Martin's killer app is cost, such a shop would charge a fraction of McKinsey's rates and achieve better results.
Great quote in this article from Ed Cotton of Influx Marketing:
"Back in the Mad Men era they had the seat at the table when their ads could make or break a company, now it's all about product and service design, that's aligned to a big strategic idea. "
Hat tip to Tom Ajello for the find
